Event: Papa John’s Panama Christmas Celebration
Date: 3 December 2019
Client: Papa John’s Panama
Location: Hotel Westin, Costa del Este – Panama City/
Type: Corporate Christmas Party
Role: Full event planning, design, vendor coordination, on-site management, post-event breakdown
Description:
A festive end-of-year celebration for 70 guests, hosted at the Westin Hotel. We designed a warm, brand-infused atmosphere by integrating Papa John’s signature items directly into the decor — pizza boxes, signage, and brand colours were transformed into creative visual elements. The event blended casual joy with professional polish, offering a memorable night of connection and gratitude.
Challenges & Solutions:
The client had a limited budget and a strong desire to showcase their own identity. To achieve this, we conducted on-site visits to several Papa John’s locations to identify brand elements that could be repurposed for decor. This not only created a uniquely authentic environment but also ensured maximum impact with minimal external cost.
Event: Turning Donuts into Magic: Krispy Kreme Birthday Experience
Date: 22 February 2019
Client: Krispy Kreme Panama
Location: Krispy Kreme, Costa del Este. Panama.
Type: Brand Activation / Children’s Birthday Showcase
Role: Concept development, planning, styling, vendor management, experiential design, on-site coordination
Description:
Through my collaboration with Mommy’s Picnic, a vibrant community of mothers in Panama, we created meaningful brand experiences that connected families through creativity and joy. Together, we partnered with Krispy Kreme to design an immersive Birthday Experience event that transformed a real celebration into a brand showcase.
Mothers and families were invited to enjoy every detail — from live doughnut-making and a bespoke doughnut wall to themed styling and thoughtful decor. The event brought warmth and storytelling into a retail space, turning it into a joyful, shareable celebration.
Following the success of this collaboration, I continued working with Krispy Kreme as a creative partner, styling and coordinating special events at their biggest Panama store. These experiences offered customers the opportunity to celebrate birthdays and milestones with style — small or medium gatherings designed with care, detail, and heart.
A sweet partnership born from community, creativity, and connection.
Event: Like a Boss - Paramount Pictures.
Date: 20 February 2020
Client: Paramount Pictures Latin America
Location: Like a Boss Entrepreneurial Café
Type: Branded Experience / Film Launch Activation
Role: Concept development, keynote speaking, experience design, guest curation, on-site coordination.
Description:
As part of the Latin American launch for Like a Boss, starring Salma Hayek, Paramount sought more than visibility — they wanted a meaningful connection with real women entrepreneurs. That’s where Mommy’s Picnic came in with la party maker touches.
We created at the Entrepreneurial Café, an intimate brand experience that brought together media professionals, digital creators, and businesswomen from our community. The event featured inspiring conversations, networking moments, and powerful storytelling. Susan had the honour of delivering the keynote speech, sharing how community, motherhood and entrepreneurship intersect in real life.
This was more than a press event — it was a celebration of real voices, real journeys, and the strength behind women-led movements.
Event: Like a Boss - Paramount Pictures.
Date: 20 February 2020
Client: Paramount Pictures Latin America
Location: Like a Boss Entrepreneurial Café
Type: Branded Experience / Film Launch Activation
Role: Concept development, keynote speaking, experience design, guest curation, on-site coordination.
Description:
Event: Circus Fest – Summit Rainforest Experience
Date: 17th February 2019.
Client: Summit Rainforest Resort (Open Community Event)
Location: Summit Rainforest Resort, Panama
Type: Family-Themed Community Activation
Role: Concept creation, venue negotiation, planning, partner coordination, styling, vendor liaison, on-site experience management
Description:
Set in the lush, tropical surroundings of Summit Rainforest Resort, Circus Fest was a vibrant community celebration that showcased the venue’s potential for private parties and experiential events. With a whimsical circus theme, the afternoon brought families into a world of colour, imagination and joyful connection.
Susan led the strategic negotiation with the hotel, laying the groundwork for a new kind of activation: positioning the resort as a destination not only for nature lovers, but for families and brands looking for unique event experiences. Her role was key in turning a beautiful location into an engaged and welcoming space for community connection.
Guests enjoyed a variety of indoor and outdoor activities, live entertainment, and hands-on moments like chocolate-making with Panama Chocolate. The hotel’s catering was beautifully styled by La Party Maker, combining sweet and savoury delights with vibrant decor that echoed the day’s theme.
Event: You Are a Rock Star – Hershey’s Internal Celebration
Date: September 2018
Client: Hershey’s (Internal Admin Team)
Location: Hard Rock Hotel, Panama
Type: Internal Corporate Recognition Event
Role: Concept creation, planning, decoration, entertainment coordination, on-site styling and execution
Description:
With the Hard Rock Hotel and their in-house partner Discovery, we launched a brand-new concept designed to celebrate the company’s internal administrative staff. The theme, You Are a Rock Star, set the tone for an evening where every detail was designed to make the 50 guests feel like true stars. The styling combined violet, silver and black tones to match the iconic energy of the venue, while evoking a glam-rock atmosphere.
